DIFF Sport
Launch Campaign

Art Direction for the 2024 launch DIFF Eyewear’s newest active label: DIFF Sport. Campaign shoot in Malibu, California.

Creative Direction: Bobby Passmore | Photography: Lauren Alexandra | Digitech: David Fouts | HMU: Karly Ketelle | Stylist: Katie Chavez | Retouching: Prepexel

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storm-matte-black-2.jpg
-Flash-Gray-02.jpg
storm-matte-white-1.jpg
lightning-white-2.jpg
-Lightning-Black-SideOut-Silver-Group.jpg
-SideOut-Silver-01.jpg
storm-matte-black-2.jpg
heat-matte-white-3.jpg
lightning-white-1.jpg
heat-matte-black-2.jpg
heat-matte-black-1.jpg
charge-matte-black-2.jpg
shields-group-1.jpg
charge-matte-black-1.jpg
heat-neon-yellow-1.jpg
storm-matte-black-1.jpg
flash-silver-1.jpg
storm-matte-black-3.jpg
storm-matte-black-1.jpg
everyday-active-group-1.jpg
-Heat-MatteWhite-SunsetMirror-01.jpg
sunset-mirror-group-2.jpg
-Heat-MatteWhite-SunsetMirrow-Charge-MatteWhite-SunsetMirror-Group.jpg
blitz-black-2.jpg
-Blitz-Black-SilverMirror-02.jpg
black-basics-group-1.jpg
flash-dark-grey-1.jpg
-Blitz-Black-SilverMirror-01.jpg
color-pop-group-1.jpg
-Charge-MatteWhite-SunsetMirror-02.jpg
-Lightning-Black-02 copy.jpg
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Krista Horton x DIFF