DIFF Eyewear
Commercial Collaborations

Oversaw all commercial collaborations from creative concepting, studio approvals, shoot planning , execution and post-production through direction of an in-house team of five graphic designers to create all omnichannel campaign marketing assets. Collaborations pictured: Star Wars x DIFF (The Mandolorian Collection + Phantom Menace 25 Year Anniversary Collection), Harry Potter x DIFF (The Yuleball Collection), Marvel x DIFF (The Marvels Collection and Avengers), Disney Princess x DIFF, House of The Dragon x DIFF, Beetlejuice Beetlejuice x DIFF

Photography: Tye Nave | Stylists: Kat Lozhnikova, Julie Hinkley, Natalie Shriver, Megan Vo | Lighting Tech: Hunter Pao, Kurt Lavistida | Retouching: Prepexel